Certified nutritionist · Ahmedabad · online across India

Stop cutting. Start adding.

Someone has already told you to eat less rice. Nobody told you that you are probably eating half the protein you need, or that taking ghee out of Indian food was one of the worst ideas our kitchens ever adopted.

No detoxes. Ever.
Portrait — Rucha

44g → 86g

What the average Indian veg day gives you, against what a 72 kg adult needs

The two nutrients nobody counted

01 — The gap

0.6

Grams of protein per kg

Roughly what a typical Indian adult eats. The evidence supports 1.0 to 1.2 for a healthy adult, and more if you are over fifty, training, or losing fat rather than weight.

4g

Protein in a katori of dal

Not twenty. Four to five. Dal is a good food carrying a reputation it could never support, and that one misunderstanding underwrites most Indian protein deficits.

1990s

When the ghee left

Swapped for refined seed oils on advice that has since been heavily revised. Fat carries vitamins A, D, E and K, keeps you full, and is what makes vegetables get eaten at all.

Hello, I'm Rucha

02 — About

Portrait — Ahmedabad
About Rucha — to be written Her own words: how she came to this work, what she believes about food, and who she is for. Roughly one short opening statement and two paragraphs.

Rucha

Credentials — to be filledDegrees, certification body and number, further training, years in practice, scope of practice, and any disclosures. Add or remove rows as needed.

  • Education 
  • Certification 
  • Further training 
  • Practice 
  • Scope 
  • Disclosure 

Four rules that do the work

03 — The method

Rule 01

Thirty grams of protein before noon

The Indian breakfast is the weakest protein meal in the world and it sets up everything that follows. Fix the morning and the eleven o'clock biscuit disappears without anybody using willpower.

Rule 02

Put the fat back

Ghee on the roti, malai in the curd, coconut in the chutney, peanuts in the poha. Fat is what makes a meal hold you for four hours instead of two, and it is how the vitamins in your sabzi get absorbed at all.

Rule 03

Dal is a side, not the protein

Every meal needs a named protein that is not dal: curd, paneer, egg, soya, chana, fish, chicken. This single change is worth more than every carbohydrate rule combined.

Rule 04

Change nothing else

Same kitchen, same cook, same festivals, same wedding season. If a plan cannot survive a Gujarati household in Shravan, it is not a plan, it is a holiday.

Count a real day. Yours, probably.

04 — Free tool

Vegetarian here means dairy but no egg, which is how most Indian households use the word.

Protein today

0of 86 g

00%86 g

Fat 0 g · a healthy range here is roughly 55 to 85 g. Low is a problem, not a win.

Add what you actually ate yesterday, or load one of the two presets.

Typical cooked-portion averages for planning, not laboratory figures. A katori is taken as 150 ml.

Where the protein actually is

05 — Reference

Protein and fat per common Indian serving. Print it and stick it inside a kitchen cupboard.
FoodServingProteinFat
Chicken breast100 g cooked30 g4 g
Soy protein isolate30 g scoop27 g0.5 g
Soya chunks30 g dry16 g0.4 g
Paneer50 g9 g10 g
Peanuts30 g7 g14 g
Egg1 whole6 g5 g
Roasted chana30 g6 g2 g
Curd, full fat1 katori5 g4 g
Dal, cooked1 katori4 g3 g
Roti1, 30 g atta3 g0.5 g
Rice, cooked1 katori3 g0.3 g
Ghee1 tsp0 g5 g

Highlighted rows close most Indian protein gaps fastest. Soya chunks are the cheapest protein in any kirana store by a wide margin.

What people actually say

06 — Clients

"Nobody asked me to stop eating rotli. My mother stopped fighting with me about it, which is the only reason it lasted past week two."

MMeera, 44 · Ahmedabad
12-week programme

"I travel three weeks a month. The airport and hotel rules were the part I actually needed and nobody had given me before."

AArjun, 38 · Bengaluru
4-week programme

"I have been vegetarian for forty years and assumed I could not get enough protein. Turns out I just did not know where it was."

SSunita, 57 · Surat
24-week programme

Shared with permission. Individual experiences, not promised outcomes.

Work with me

07 — Programmes

Free · 15 minutes · video or phone

Discovery Call

Fifteen minutes to tell me what you eat and what you want to change. I will tell you honestly whether one of these fits, whether you would do better elsewhere, or whether you do not need me at all.

Book your call

4 weeks · individual

Fat Loss and Muscle Gain

₹1,9994 consultations, one every week

  • Enough protein to hold muscle while you lose fat
  • One plate framework built for your kitchen and your region
  • Vegetarian, lacto-ovo (eggetarian) and non-vegetarian versions
  • Message support between consultations
  • Everything you are given is yours to keep
Get started

12 weeks · individual

The Rebuild

₹5,49912 consultations, one every week

  • For healthy adults who keep starting and stopping
  • Built around your kitchen, your cook and your travel
  • Your food log reviewed in writing every fortnight
  • Progress tracked on energy, strength and adherence, not only weight
  • If you have a diagnosed condition, I work alongside your doctor
Get started

24 weeks · with me

The Long Game

₹9,99924 consultations, every one with me

  • Every consultation with me, never the team
  • For people who have done short programmes and relapsed
  • Long enough to test the habits against a full festival season
  • Where a doctor has set dietary guardrails, I help you keep to them day to day
  • 12 places a year, so there is usually a wait
Get started

All prices are inclusive and paid once, at the start. Every programme runs one consultation a week. I work with healthy adults on everyday eating.

08 — Free every week

The Protein Note

One email a week. A single reader question, answered properly, with the evidence attached. Subscribe and I will send you the kitchen-cupboard protein chart as a printable PDF.

Around 18,000 readers. Unsubscribe in one click.

Questions

09 — FAQ

I'm vegetarian. Can I actually hit these numbers?

Yes, and roughly two thirds of my clients are. Curd, milk, paneer, soya, chana, rajma and peanuts do it without any powder. It takes more planning than a non-vegetarian diet, which is exactly what the programme is for. Jain clients get a separate framework built without the restricted vegetables.

I have a diagnosed condition. Can you still work with me?

Often yes, but not on the condition itself. I can help with general eating, protein adequacy and habits, as long as that does not cut across what your doctor or dietitian has told you. Where the food advice is part of treating the condition, that belongs with them and I will refer you. Plenty of my clients see both of us.

Do you give meal plans?

Not printed seven-day menus, no. Those work for about eleven days and then the wedding season arrives. What you get is a framework for building a plate, applied to your kitchen, your regional food and your week, so you can make the decision yourself in a restaurant or at your mother-in-law's house.

Do I need protein powder?

Usually not, and it is not something I prescribe. I can tell you what the research says about a category, and where food genuinely struggles to close a gap I will say so and send you to your doctor or pharmacist for the specifics. I take no commission and sell nothing.

Will I have to weigh my food forever?

No. You count for about three weeks so you learn what a portion looks like, then you stop. The tool above exists so that counting takes four minutes, not four weeks.